Research we carried out a few years ago showed that Asian consumers were only half as likely as other ethnic groups to have heard of the ombudsman.
But following a series of outreach campaigns by the ombudsman since then, we've seen a significant increase in levels of awareness of the ombudsman across the Asian community.
The ombudsman works in partnership with a range of specialist media-outlets working with the Asian community, including:
Asian woman magazine:
Zee (the Asian media network):
The Asian Today:
Asian-lifestyle websites – such as Bollywood Hungama, Santa Banta, One India, The Times of India and Sify.com websites – which have web links through to our own website
We regularly take part in national and regional Asian community-events across the UK, including melas in Birmingham, London and Leicester.
We aim to meet the particular needs of our consumers. So if you need information about our service in a different format or language, just let us know and we'll do our best to help